Risk Averse Is The Biggest Risk Of All

Let me tell you about a company I’m working with. For confidentiality let’s call them Blueberry Hill for this blog post. Blueberry has five Directors and make decisions on a consensual basis. They are all hitting their fifties and when I first went to see them they all had a shared ambition to exit in three to five years time. But (and this was a big but), they had no plans to grow the business in a way that would enable them to realise that shared dream. Why? Because they were risk averse and their product offerings had consequently grown stale. They thought they were swimming hard but they were just treading water.

I sat down with them, and they talked me through how they wanted to realise X million out of the business. Then I talked them through how, on their current growth path, they were not going to get anywhere near achieving their dreams. 

Expanding horizons

That got their attention. Now they were interested enough to spend some time and energy thinking creatively. Thinking about what else they could do, what they could change, how they could capture more market share and crucially how they could engineer an increase in profitability. That led to a really fascinating session where they moved radically into widening their horizon from Business to Business commerce to include the Business to Consumer sector. That was new for them!

Blueberry Hill is now well on the way to taking those guys to the place they always dreamed about. That's the difference sitting down for a chat with a creative Financial Director can make.

Fancy a chat, FD Centre style?

Ali

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An FD Spills the finance beans

Bean counters vs bean growers:
Understanding the difference can save and make your fortune.

A bean counter, or Financial Accountant looks at your company’s history and identifies what has been achieved in the past. They should give you a good analysis of where you have managed to make your money and where you have suffered losses. Bean counters focus on the number details, making sure that any figures put in front of you are 100% correct. A good bean counter can quickly spot figures that are worrying enough to signal the alarm.

Really good bean counters, those that I would like to work with, are not only on top of the numbers but call us in as soon as an alarm bell rings.

A bean grower, or Finance Director is something else entirely. The Thames Valley FD Centre is full of bean growers and they're very different creatures to bean counters. We Financial Directors are the people who look at the numbers and say “How can we use those numbers to grow your business?”  Bean growing FD’s will take the numbers and slice and dice the business so that you really understand how and where you can be getting the best bang for your buck.

We FD's analyse the numbers in different ways to identify which parts of the business are profitable and which are making a loss. We then formulate a plan to grow the business knowing that every ounce of energy is working to get the results the company is looking to achieve.

Thames Valley FD Centre bean growers will help you plan ahead, sow the seeds for the future and give your company a clear pathway into realising your business goals and financial dreams.

Come on, let’s get growing!

Ali

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