Time - that most precious commodity. Most business owners and drivers have the creative talent to take their business to the next level, but more than often they don’t have the time needed to let that creativity really breathe. To breathe like it did in the early days when great ideas built their business on the back of some hard graft. But that was then and this is now. Now all their time is spent running the business, keeping it on an even keel, fire-fighting, calling customers. Where did the creativity time slot go?
They've got the answers within themselves but they’re so wrapped up in running their business to think about anything else.
Enter the commercially creative Financial Director for a few minutes. We set about facilitating ‘time outs’ where they can think creatively about their business for half a minute, half an hour or half a day. Time after time it’s fascinating to see how their old business creativity genes start kicking in and dreams start forming in front of your eyes. But then I like to make sure we act quickly and turn those half ideas into smart, solid plans for the business. From the plans come the strategies and I make sure that they’re held accountable to seeing that those strategies are executed within a set time frame. Dreams don’t get anyone anywhere – but plans do.
Now we’re talking business.
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