Sounds crazy but the best Financial Directors make the best losses. That’s because they plan them strategically, plan them well in advance and plan them for a reason.
There are plenty of examples of big corporations planning to make a loss as they establish themselves in a new market. But you can bet that their Finance Director has worked out in detail how much and for how long the loss making phase will endure before the tide turns and the profits come rolling in.
Good FD’s de-risk the whole exercise by putting all the ‘what if’s’ in place and by ensuring that all of the building blocks are in position. They will have provided a very clear road map against which they will chart your progress. They’ll know that when you reach X level of turnover, with Y level of loss you are bang on target - because that’s what was planned way back when, before you even set off on your journey. They’ll also have a series of levers in place to decelerate, accelerate or alter direction and ensure that profitability is reached as planned.
Find out more about de-risking with the Thames Valley FD Centre
Ali
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